FICOHSA

CLIENT
Grupo Ficohsa

SERVICES
Brand strategy
Visual idenity

COUNTRY
Honduras

Ficohsa, one of the leading banks in Central America headquartered in Honduras, has successfully adapted its services over the years to meet the needs of its clients. In its new phase, Ficohsa is embarking on digital transformation and seeking to connect with new generations to reach a broader audience.

Grupo Ficohsa approached MARQAS to develop an evolution that places the customer at the center of its operations and helps them achieve more ambitious goals.

This vision was pivotal in the project, defining Ficohsa’s strategy, slogan, and visual identity, positioning it as the pathway to go further.

By revitalizing the logo and adopting a color palette more suitable for the digital environment, Ficohsa reinforces its image as a brand that propels its clients towards their objectives and dreams.

The new brand has been widely accepted and recognized by all audiences. Thanks to the collaboration with MARQAS, Ficohsa now offers a consistent brand experience in Guatemala, Panama, Nicaragua, and Honduras.