SURA

CLIENT
Seguros Sura

SERVICES
Brand strategy
Visual idenity

COUNTRY
Colombia

Marqas has collaborated with Sura for 17 years, from the repositioning of the brand in 2007 to its regional expansion in 10 countries across Latin America. Faced with the challenge of adapting to the digital revolution and connecting with new generations, Sura sought to reframe its brand to be more empathetic and approachable.

Marqas won the bid to revitalize the Sura Insurance brand, taking it into the demanding and dynamic digital world. The logo was revitalized, along with all brand elements, including colors, shapes, and the use of imagery. Additionally, all digital assets were redesigned, and an emblematic typography was created that reflects the essence of the brand.

Today, Sura can compete in the digital world with strength and power, maintaining its outstanding performance as always.